The 2026 State of the Sustainable Consumer Report

Ten years after the Paris Agreement, sustainability-marketed products drive 25% of U.S. CPG sales, yet market behavior tells a conflicting story. Eco-conscious brands are shipping record volumes of single-use packaging, while high-intent sustainable consumers remain top fast-fashion buyers.

Drawing on June 2026 consumer surveys, market data, and packaging research, this report breaks down the gap between consumer values and real spending, highlights truly differentiated market leaders, and outlines a practical roadmap for credible brands navigating 2026.