How We Score
We give clear, straightforward explanations on the environmental impacts of the stuff you use most.
We Score Products on a Scale of 0-10
7.5
-10
It’s one of the better options out there.
5
-7
It's not the best, but it's not the worst either.
0
-4.5
It's more likely to do some harm to the environment.
How We Compile Our Insights
Finch is powered by a proprietary algorithm that puts products through the wringer.
Our technology cuts through the greenwash by analyzing company-level and product-level data and accounting for six interconnected environmental footprints and real reviews. Instead of just saying one product is more “sustainable” than another, we simplify the science, category by category. No jargon, no blanket claims or wishy-washy statements.